Our Philosophy
At FFE we strongly believe that the path to scaling your brand revolves around 2 key objectives:
Maximizing Franchisee Profitability
Scaling Your Footprint
The process seems clear, yet not always straightforward
Combining both the Zor-Zee perspectives
hands-on franchising experience
Leveraging the FFE-360 framework
We partner with you to uncover the underlying bottlenecks, align relevant stakeholders, and empower you to scale your franchise through bridging opportunity gaps within your brand.
We bring TRACTION to your organization in 3 main areas of expertise:
- Branding, Marketing & Franchise Development
- Operations & Franchise Relations
- Innovation: Driven By Technology & Powered By Data
We Partner With
Emerging Brands
You've taken the bold step of franchising your concept, but now you're facing the daunting complexities of the franchising business model. From navigating operations and marketing strategies to understanding unit-level economics, and managing franchise development alongside legal complexities, it’s a lot to handle as you build and grow your brand.
Re-Emerging Brands
After stabilizing at a certain number of locations, your brand is ready to advance in a dynamic marketplace. Facing stagnation, you aim to utilize advanced technology and optimize processes to surpass competitors. At FFE, we align your operations with current economic trends and market demands, refining your strategy to enhance profitability and expansion.
Established Brands
As you continue to expand from a handful of locations to a broader network, you encounter growing pains. You may find it challenging to identify new revenue opportunities, manage healthy relationships with franchisees, build effective franchise relationship strategies to support growth, uphold compliance, expand your footprint, scale your operations efficiently, and respond effectively to new technologies.
Private Equity-Holding
Your acquisition by private equity might have equipped you with core executive, operational, and marketing expertise, but franchising demands a nuanced approach. Merging the gap between the corporate business model and the franchising model can be steep, and reducing this learning curve without compromising the pace of your growth is crucial.
Our Executive Team Can Empower You To
- Scale Franchise Development
- Bring in the Right People
- Streamline Operations & Franchise Relations
- Create & Protect Brand Standards
- Maximize Unit-level Economics
- Lead by Innovation & Adapt to Changing Technology
Explore Our Solutions
Meet the Executive Team
brands as leaders in their category.
Franchisee Perspective
Indi Nandhra
Co-Founder, Partner
IFA Board Member
Chair of IFA Franchisee Forum
- (678) 592-0797
Franchisor Perspective
Todd Houghton
Co-Founder, Partner
CareGivers
- (813) 361-5893
Operations & Franchise Relations
Doc Cohen, CFE
Senior Chief Executive Advisor
First Franchisee in IFA Franchise Hall of Fame
Co-Founder of Uva Vault
Branding, Marketing & Franchise Development
Shawn Goldsmith, CFE
FD & Marketing Executive
Partner at Uva Vault
Innovation & Technology
Duane Priddy
Executive Technology Advisor
of Impact.app
The FFE-360 Framework
STRATEGIC, AGILE
& RESULTS- Driven Methodology
Our methodology ensures solutions that encompass all stakeholders and are closely aligned with economic conditions, competitive landscapes, and technological trends. From identifying opportunity gaps to implementing strategic solutions, we provide a comprehensive roadmap for success.
Let’s Strategize Together
The FFE Digest
The franchising landscape is complex and ever-evolving.
Stay up to date on the latest technological, operational, marketing, and FD advancements.